ATLANTA – May 1, 2006 – Maid Brigade announced its renewed partnership with
Mothers Against Drunk Driving (MADD) today. The company will reach out to nearly
30,000 families to help promote MADD’s mission and increase public awareness about
the dangers and consequences of drunk driving.
Maid Brigade, a residential cleaning service company, will continue their community
education campaign with MADD titled, “We’re Cleaning Up the Streets for the Safety of
Our Community.” The campaign, which first launched in May 2005, is being facilitated
through participating Maid Brigade offices throughout the United States. The franchises
will build upon last year’s campaign by distributing educational materials and MADD’s
red ”Choose Courage” wrist bands to all of their clients.
“We are proud to continue partnering with MADD because drunk driving is an issue that
affects every person and every community,” said Bart Puett, President of Maid Brigade.
“We feel it is our responsibility to give back to the local communities we serve.”
The cause is one that resonates with Maid Brigade franchisees, whose employees travel
daily to clients’ homes. Of the 121 Maid Brigade franchises located in the U.S., nearly 60
percent are participating in this public awareness campaign.
A National Campaign with a Community Focus
The campaign will increase its outreach efforts this year by distributing more than 28,000
MADD awareness wrist bands to Maid Brigade clients during the month of May, prior to
the busy travel season. The awareness bracelets will serve as a reminder to drive safe
and sober while participating in social events, holiday celebrations and family vacations
this summer.
According to the National Highway Traffic Safety Administration, more than 16,000
people were killed in alcohol-related traffic crashes in 2004, accounting for 39 percent of
all traffic fatalities. Through its partnership with MADD, Maid Brigade is able to help in
the organization’s mission to prevent drunk driving fatalities through awareness and
education programs – one community at a time.
“An important step in preventing drunk driving is community education,“ said Glynn
Birch, MADD national president. “Maid Brigade’s support allows us to increase our
outreach efforts to communities all across the country and is playing an integral role in
literally cleaning up our streets.”
To further promote the campaign, Maid Brigade has devoted the summer issue of its
quarterly customer newsletter HOME to drunk driving awareness information, and will
distribute it to clients along with the awareness wrist bands.
“Our franchisees have embraced this cause as their own,” said Puett. “Their involvement
is key to helping promote the educational campaign and spread the message of drunk
driving prevention nationwide.”
The company will continue its outreach efforts in support of MADD throughout 2006, with
increased community education and promotion during the heavily-traveled holiday
season beginning in November.
About Maid Brigade
Headquartered in Atlanta, Maid Brigade offers professional residential cleaning and
superior customer service through more than 400 service areas in the United States,
Canada and Europe. Maid Brigade offers franchisees the chance to be part of a
company focused on success and growth. For more information, visit
www.maidbrigade.com.
About MADD
MADD is non-profit grassroots organization working to stop drunk driving, support the
victims of this violent crime and prevent underage drinking. Founded in 1980, MADD
has helped to save more than 300,000 lives. For more information, visit www.madd.org.
